Overview
As Vice President of Digital Marketing for the University of Georgia’s chapter of the American Marketing Association (AMA), I was responsible for shaping and executing a comprehensive digital strategy to elevate our organization’s presence, drive engagement, and support member recruitment and retention. My role spanned branding, content development, web management, and collaborative campaign planning with a cross-functional executive board.
I led the complete redesign of the AMA chapter website, working within WordPress and using HTML and CSS to improve both the visual design and the user experience. This included streamlining navigation, updating page layouts for better accessibility, and ensuring that the site reflected our brand personality while remaining functional for prospective and current members.
On social media, I oversaw all creative direction, content creation, and analytics reporting for our Instagram and LinkedIn platforms. I created monthly content calendars, designed graphics using Canva Pro and Adobe Illustrator, and developed a visual identity that tied together event promotions, member highlights, and professional development resources. I also implemented engagement strategies—like interactive stories, reels, and spotlight posts—that contributed to noticeable increases in follower count and interaction rates across both platforms.
Beyond digital media, I worked closely with fellow executive board members to develop marketing strategies for events such as guest speaker panels, career fairs, and professional development workshops. I often provided branded collateral, scheduled campaigns, and offered marketing consultation to other chairs to ensure messaging was cohesive and timely.
Throughout my term, I not only strengthened the digital footprint of our chapter but also created scalable systems for content planning and brand consistency that will continue to support future leadership teams. Key tasks:
- Directed all social media content and analytics across Instagram and LinkedIn
- Led the UX redesign of the AMA website using HTML/CSS and WordPress
- Collaborated with other exec members on campaigns, events, and chapter growth
