Digital Marketing Case Study
VP of Digital Marketing
As VP of Digital Marketing for the American Marketing Association at UGA, I supported the chapter’s digital presence through social media, web updates, and marketing materials. My work focused on making the organization feel professional, accessible, and valuable to students interested in marketing, networking, and career development.
AMA needed a digital presence that clearly communicated the value of joining, promoted events, and reflected the professionalism of a business-focused student organization. The challenge was keeping information current and visually consistent while helping students quickly understand what AMA offered.
Marketing Leadership
Presence Updated
Engagement Focus
My work for AMA included digital content, website updates, event promotion, and brand communication designed to make the chapter more engaging and easier for students to navigate.
DIGITAL MARKETING
Social graphics and digital content created to promote meetings, events, membership opportunities, and professional development resources.
Branded content created to keep members informed, highlight opportunities, and maintain an active chapter presence online.
WEB
Website work focused on keeping chapter information organized, accessible, and aligned with AMA’s professional identity.
Updates made to improve organization, refresh content, and make chapter information easier for members and prospective students to find.
Website Event Page
Updated Website Section
Added Case Competition Page
Digital channels were used to communicate event details, membership value, leadership updates, and professional development opportunities in a clear and consistent way.
Made event and membership information easier to understand across digital channels.
Maintained a polished visual identity that reflected the chapter’s business focus.
Created branded content that helped social and website materials feel connected.
Focused messaging around the value students could gain from joining and attending events.
My role with AMA helped me strengthen my digital marketing skills in a professional student organization setting. It gave me hands-on experience managing digital communication, updating web content, promoting events, and creating materials that helped students understand the value of getting involved.