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Fresh Pickle Designs

Brand identity and content strategy for a woman-owned pickleball gear company

Fresh Pickle branding mockup

Overview

Fresh Pickle Designs is a woman-owned pickleball brand creating stylish, functional gear for players of all levels. As client marketing lead, I helped bring the brand to life through strategic content planning, Instagram design, event promotion, and email flows built in Klaviyo.

  • Created a cohesive style guide with logos, type, and brand colors
  • Planned and executed a pop-up event with UGA Club Pickleball
  • Built Instagram post templates and managed visual grid layout
  • Wrote and launched email campaigns to drive engagement and sales
Style guide preview

Style Guide: A branding system rooted in playfulness and confidence, with bold serif fonts and sporty color blocking that translated across digital and print assets.

Instagram grid mockup

Instagram Grid: Curated content that showcased the brand’s bags, community partnerships, and giveaways — designed with a clean, confident aesthetic.

Email campaign screenshot

Email Campaigns: A series of Klaviyo flows promoting launches, giveaways, and exclusive offers — all crafted with visual and voice consistency.

Pop-up guide screenshot

Pop-up Guide: A comprehensive guide to planning and executing pop-up events for various target audiences, including collegiate pickle ball clubs, pickle ball leagues, and various community markets.

Reflection

This project pushed me to lead a full creative strategy from defining visual identity to executing on daily content. I loved collaborating with a real founder to build momentum and shape how a brand shows up online. It confirmed my passion for working in sports, small business, and digital storytelling.