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Camp Kesem

Alumni, Marketing, & PR Chair | UGA Chapter

Overview

As the Alumni, Marketing, and PR Chair for Camp Kesem at UGA, I lead the chapter’s storytelling, alumni engagement, and promotional strategy, working to build a stronger sense of connection between past, present, and future members of the Kesem community. My role blends digital media, fundraising support, and event marketing with an emphasis on emotionally resonant content that reflects the heart of our mission: supporting children through and beyond a parent’s cancer.

I create print and digital graphics for events like Make the Magic, Giving Tuesday, and camp send-offs, ensuring all materials follow national branding guidelines while also celebrating the unique personality of our UGA chapter. I design outreach campaigns for both active and alumni audiences, incorporating social posts, email newsletters, and storytelling spotlights that highlight the experiences of campers, counselors, and donors.

For social media, I manage content calendars,design graphics, write captions, and schedule posts to drive awareness and donations during key fundraising periods. I also reimagine the alumni newsletter to be more engaging and seasonally-themed, using a mix of chapter updates, impact stories, and calls to action that inspired continued involvement.

I also have the opportunity to design merchandise for our chapter, where we recently introduced hats to our storefront, as well as various new t-shirt and sweatshirt designs. This also includes designing the camp t-shirts that all campers and staff receive at each of the sessions during the summer, so it has been rewarding to see several people walking around wearing items I have helped create.

Through cross-functional collaboration with the Development and Volunteer Coordinators, I help align our messaging with both recruitment and fundraising goals, contributing to event success and long-term chapter growth. For our 2024 Through & Beyond Spring Fundraising Campaign, the content I designed and posted received National Brand Team recognition, too, which was one of my proudest moments in the role. I look forward to meeting new goals throughout the remainder of my second year in this role. Key tasks included:

  • Design digital graphics and print materials for outreach campaigns and events
  • Manage and grow chapter social media presence with branded, story-driven content
  • Develop content strategies and run the chapter’s alumni newsletter to strengthen long-term engagement
Camp Kesem Preview

Gallery

Kesem Event Kesem Event Kesem Event Kesem Event Kesem Event Kesem Event Kesem Event Kesem Event Social Post 1 Social Post 2 Kesem Event Kesem Event Kesem Event


Graphic Design

Stories

Social Post 1 Social Post 2 Kesem Event Kesem Event Kesem Event Kesem Event Kesem Event Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story Kesem Through & Beyond Campaign Story

Reflection

This experience taught me the value of mission-driven marketing, where storytelling and brand clarity make a measurable impact. I also got hands-on experience with audience segmentation, donor engagement, and community-building that I carry into every project today. Whether it was an Instagram post, a flyer, or an alumni email, every piece was a chance to share why Kesem matters. This cause and organization will always be close to my heart, so I am grateful to have had the opportunity to make an impact in this way, in addition to serving as a Unit Leader and Counselor during summer sessions.