← Back to Portfolio

NONPROFIT MARKETING + STORYTELLING

Camp Kesem

AMP Coordinator | 2023–2024 & 2025–2026

Across two terms in Camp Kesem at UGA’s AMP role, I led social media, campaign design, event creative, merchandise design, and photography to strengthen chapter storytelling, support fundraising efforts, and build connection across members, alumni, and supporters.

My work blended mission-driven storytelling with strategic communication, creating content systems that supported fundraising campaigns, chapter events, alumni engagement, and consistent branding across both digital and physical touchpoints.

Camp Kesem Preview

OVERVIEW

The Challenge

Camp Kesem at UGA needed communications that could do more than simply share information. Across fundraising campaigns, alumni outreach, event promotion, and chapter storytelling, content needed to feel emotionally resonant, visually cohesive, and clear in purpose while speaking to multiple audiences at once.

My Focus

  • Social media strategy and chapter storytelling
  • Fundraising campaign graphics and templates
  • Make the Magic event creative and presentation design
  • Merchandise and apparel design
  • Photography for events and community moments
  • Alumni engagement and branded communications

Impact

0

Views

0

Engagements

0

Raised

0

Content Areas

SOCIAL MEDIA

Social Media + Storytelling

Social content for Kesem focused on bringing warmth, personality, and emotional resonance to chapter communications while also supporting recruitment, fundraising, alumni outreach, and event visibility.

Content Strategy Caption Writing Campaign Storytelling Scheduling Community Engagement

Chapter Social Content

Posts created to highlight chapter culture, student involvement, camper impact, traditions, and upcoming events while maintaining a consistent and recognizable visual identity.

Camp Kesem social media example

Fundraising Goal

Camp Kesem social media example

Member Meeting Graphic

Camp Kesem social media example

Monthly Meeting Recap

Story Content

Instagram Story assets used to support fundraising pushes, promote events, reinforce themed campaigns, and keep members and supporters engaged through more immediate and interactive content.

Camp Kesem story content

Fundraising Story

Camp Kesem story content

Event Promo

Camp Kesem story content

Takeover Tuesday Intro

FUNDRAISING

Graphic Design

Template systems created for major fundraising campaigns to make chapter communications feel cohesive, recognizable, and easy to scale across posts, stories, and calls to action.

Campaign Design Template Systems Fundraising Creative Brand Consistency Story Assets

Giving Tuesday

Visual assets designed to support urgency, donor participation, and mission-centered storytelling during one of the chapter’s largest fundraising moments.

Giving Tuesday design example

Giving Tuesday design example

Giving Tuesday design example

Giving Tuesday design example

Giving Tuesday design example

Giving Tuesday design example

Event Graphics

Visual assets designed to support urgency, donor participation, and mission-centered storytelling during one of the chapter’s largest fundraising moments.

Giving Tuesday design example

Campaign Template

Giving Tuesday design example

Story Graphic

Giving Tuesday design example

Donation Push

Camp Countdown

Visual assets designed to support urgency, donor participation, and mission-centered storytelling during one of the chapter’s largest fundraising moments.

Giving Tuesday design example
Giving Tuesday design example
Giving Tuesday design example
Giving Tuesday design example
Giving Tuesday design example
Giving Tuesday design example

Through & Beyond

Spring campaign creative designed to connect donor action to the lasting impact of Kesem beyond camp itself, using emotionally grounded visuals and campaign consistency across formats.

Through and Beyond campaign design
Through and Beyond campaign design
Through and Beyond campaign design
Through and Beyond campaign design
Through and Beyond campaign design
Through and Beyond campaign design
Through and Beyond campaign design
Through and Beyond campaign design
Through and Beyond campaign design

Camp Around the Corner

End-of-cycle campaign materials built to drive final fundraising momentum before camp through themed graphics, social templates, and messaging that connected donations directly to camper experience.

Camp Around the Corner campaign design

"Two-Piece Tuesday" Add Yours to recognize friendships & encourage engagement with the fundraising push

Camp Around the Corner campaign design

"Wild Out Wednesday" Question Prompt to stick with the daily theme & boost engagement

Camp Around the Corner campaign design

Fundraising Template for members to customize & share to socials

EVENT CREATIVE

Make the Magic

Creative direction and design support for Make the Magic included social promotion, event graphics, decor materials, and slide presentation elements that helped shape the event experience across both digital and physical touchpoints.

Event Branding Presentation Design Decor Design Social Promotion Print + Digital

MTM Social + Promotional Graphics

Promotional assets designed to build awareness, drive attendance, and visually establish the tone of the event.

Make the Magic promotional design

Event Promotion

Make the Magic promotional design

Total Reveal Graphic

Make the Magic promotional design

Sponsor Thank You

Decor + Presentation Elements

Visual materials created to extend the MTM theme into the event space itself, including projected content, slide presentation design, and physical creative elements.

Make the Magic design example

Presentation Slide Design

Make the Magic design example

Event Decor Creative

Make the Magic design example

Branded Event Assets

Make the Magic design example

Branded Event Assets

PHOTOGRAPHY

Photography

Photography supported chapter storytelling by documenting events, highlighting people and moments, and creating visual assets that could be repurposed across social media, fundraising, and alumni communications.

Event Coverage Community Storytelling Portraits + Candids Content Support

Events + Chapter Life

Photos captured to document the energy, warmth, and community at the center of the Kesem experience.

Camp Kesem photography example
Camp Kesem photography example
Camp Kesem photography example
Camp Kesem photography example
Camp Kesem photography example
Camp Kesem photography example
Camp Kesem photography example
Camp Kesem photography example
Camp Kesem photography example

REFLECTION

What This Work Taught Me

Kesem taught me how powerful creative work can be when it is tied to mission, memory, and community. Across campaigns, events, and everyday chapter storytelling, I learned how to create content that not only looked cohesive, but made people feel connected to something larger than themselves. It also deepened my understanding of audience-aware communication, fundraising design, and emotionally resonant brand storytelling.