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Nonprofit Marketing Case Study

UGA Miracle

Marketing Co-Chair + Campus Recruitment Chair

UGA Miracle gave me the opportunity to grow in two leadership roles that combined marketing strategy, student engagement, and cause-driven storytelling. As Marketing Co-Chair, I helped lead content creation, campaign planning, and social media growth. As Campus Recruitment Chair, I focused on outreach, student recruitment, and building pathways for new members to get involved in an organization benefiting Children’s Healthcare of Atlanta.

UGA Miracle Preview

The Challenge

UGA Miracle needed to reach students across campus while communicating both the energy of Dance Marathon and the deeper mission behind supporting Children’s Healthcare of Atlanta. The challenge was creating content and recruitment strategies that felt fun, approachable, and student-centered while still keeping cause connection at the heart of the organization.

My Focus

  • Social media strategy and campaign planning
  • Recruitment marketing and outreach
  • Team leadership and assistant chair management
  • General body and committee promotion
  • Cause connection through storytelling

Impact

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Assistant Chairs Managed

0

Increase in Reach

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Increase in Interactions

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Increase in Profile Visits

Featured Work

My work for UGA Miracle spanned marketing leadership, social media growth, recruitment strategy, event promotion, and cause-driven storytelling. Across both roles, I focused on making the organization feel engaging, meaningful, and easy for students to join.

MARKETING

Marketing Leadership + Creative Strategy

As Marketing Co-Chair, I helped lead design and campaign execution for UGA Miracle’s largest initiatives. My work included fundraising templates, Dance Marathon creative, Beyond Limits campaign assets, and branded social content that supported awareness, engagement, and fundraising.

Graphic Design Campaign Planning Fundraising Creative Social Strategy Leadership Branding

Fundraising Templates

Reusable story-style graphics created to help members share donation pushes, milestones, fundraising goals, and peer-to-peer giving campaigns.

Bingo Graphic

Fundraising Goal Graphic

Thank You Template

Donation Push Template

Bingo Graphic

Simple Fundraising Graphic

Dance Marathon Content

Graphics and social assets built for the organization’s biggest annual event, including registration pushes, countdowns, event-day coverage, and celebration content.

Matching Hour

Merch Graphic

Thank You

Silent Auction

Beyond Limits Campaign

Creative developed for the Beyond Limits campaign to inspire participation, raise awareness, and energize fundraising efforts.



Social Media + Growth

Everyday content planned around awareness, recruitment, fundraising, and cause connection that contributed to measurable audience growth.

Family Feature Post

Family Day Post

Ways to Fundraise Graphic

RECRUITMENT

Campus Recruitment Strategy

As Campus Recruitment Chair, I focused on bringing new students into UGA Miracle through tabling, events, messaging strategy, and campaign materials that spoke to different motivations for getting involved.

Recruitment Strategy Campus Outreach Tabling Event Marketing Student Engagement Audience Targeting

Recruitment Campaigns

Recruitment materials created to promote committee applications, general body involvement, tabling opportunities, and events such as Back to School Bash.

UGA Miracle recruitment graphic

"Miracle Madness" Themed Tabling in March

UGA Miracle tabling graphic

Tabling Engagement

UGA Miracle general body graphic

General Body Promotion

Audience Messaging

Recruitment messaging was tailored to different student audiences, including students interested in service, leadership, community, resume-building, healthcare, Greek life, and campus involvement.

Service-Minded Students

Focused on cause connection and the impact of supporting Children’s Healthcare of Atlanta.

Community Seekers

Emphasized friendship, belonging, and the energy of Dance Marathon.

Student Leaders

Highlighted committee roles, leadership development, and opportunities to contribute creatively.

Campus Partners

Used tabling, Team Captains, Greek life networks, and word-of-mouth to expand reach.

Takeaway

UGA Miracle shaped the way I think about marketing with purpose. Through both marketing and recruitment leadership, I learned how to build campaigns for different audiences, lead a team, and create content that does more than promote an event. It connects people to a mission. This experience strengthened my confidence in strategy, storytelling, leadership, and community-centered marketing.