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Ready with the Redbirds

Social media campaign for the St. Louis Cardinals, created in Marketing 4450

Ready with the Redbirds visual mockup

Overview

This campaign concept was developed in a social media marketing course to promote a fictional virtual training product by the St. Louis Cardinals. The campaign, titled Ready with the Redbirds, targeted high school and college athletes, especially pitchers, and baseball coaches. It used Instagram, TikTok, and Facebook to engage fans with behind-the-scenes content, training highlights, and NIL collaborations, all designed to drive purchases of the training course.

Key Deliverables

Campaign Highlights

Selected slides from my “Ready with the Redbirds” campaign showcasing the strategy, tactics, content calendar, and sample execution.

Campaign Overview Slide

Campaign Overview: A 4-week digital campaign introducing a virtual training course for athletes and coaches, launched across Instagram, TikTok, and Facebook during spring training.

Multi-Channel Tactics Slide

Multi-Channel Tactics: This slide outlines the platform-specific content strategy for Instagram, TikTok, and Facebook, tailored to reach athletes and coaches through paid, owned, and earned media.

March Content Calendar Slide

March Content Calendar: A visual content plan detailing daily post types across platforms, ranging from game day vlogs and practice pictures to influencer collaborations and course teasers.

Sample TikTok Posts Slide

Sample TikTok Posts: Example short-form videos designed to boost engagement and excitement around the training course. Each post ties back to campaign goals like awareness and conversion.

Reflection

This project helped me apply real-world digital marketing strategies to a fictional product, deepening my understanding of platform-specific tactics, influencer engagement, and ROI analysis. The experience strengthened my ability to ideate, structure, and pitch a cohesive campaign from start to finish.

Full Campaign PDF

Want to dive into all the details? View the full "Ready with the Redbirds" campaign proposal below: