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Gateway Grizzlies

Marketing Intern | Graphic Design & In-Game Social Media

Overview

As a Marketing Intern for the Gateway Grizzlies, I worked to enhance the team’s digital presence and in-game experience during their milestone 25th anniversary season. My work focused on graphic design, real-time content creation, and supporting the execution of sponsor activations and fan engagement strategies across multiple platforms.

I designed a wide range of digital and print assets, from gameday graphics and promotional materials to branded templates, adhering closely to team branding and sponsor guidelines. These materials were used in both pre-game promotions and during games to create a cohesive visual identity that reflects the team’s energy and professionalism.

On game days, I was responsible for capturing and posting live content to the team’s Instagram and Facebook accounts. I created in-the-moment updates, promotion highlights, recap posts, and fan interaction posts that celebrated player achievements, boosted sponsor visibility, and kept fans engaged throughout the game.

Additionally, I collaborated with the front office team to support larger marketing efforts around themed nights, special events, and anniversary celebrations. This included preparing graphics for giveaways, posting sponsor shoutouts, and contributing to the overall fan experience both online and in-stadium.

Throughout the season, I strengthend the team’s digital storytelling and provided high-quality visuals and social content that contribute to audience growth and sponsor satisfaction.Throughout the season, I strengthened the team’s digital storytelling by producing high-quality visuals and social content that drove 1.7M+ views, increased engagement by 667%, boosted link clicks by 4,100%, and grew the audience by 138%, contributing to both fan growth and sponsor satisfaction. Key tasks included:

  • Designing game day and promotional graphics in line with brand and sponsor guidelines

  • Managing real-time social media updates during games across Instagram, Facebook, and Twitter

  • Collaborating with other interns on social media initiatives, content planning, and other marketing deliverables
Grizzlies Preview

Gallery

Post Post Post Post Post Lineup Story Flyer Flyer

In-Game Stories

Grizzlies in-game stories

During each home game, I was responsible for capturing and editing content of the game, fans, and promotional activities to upload to Instagram and Facebook in real-time.

Reflection

Building on my experience with the Ice Dawgs, my time with the Gateway Grizzlies pushed me further into the world of live sports content. I am in the process of expanding my skills in graphic design and in-game social media, learning how to balance creative storytelling with sponsor visibility and branding consistency. While supporting the team during the start of its 25th anniversary season, I saw firsthand how thoughtful digital content can elevate the fan experience and deepen brand loyalty.