Sports Marketing Case Study
Marketing Intern | Social Media + Graphic Design
As a Marketing Intern for the Gateway Grizzlies, I supported a professional baseball organization through game-day graphics, flyers, social media content, and marketing initiatives. My work focused on promoting games, strengthening fan engagement, and capturing the energy of the ballpark through creative content that contributed to measurable growth across platforms.
Minor league baseball creates constant opportunities for fan engagement, but it also requires quick, flexible content that can support game promotion, theme nights, fan moments, and live updates at the same time. The challenge was balancing entertainment, information, and brand personality while helping the organization stay active and engaging throughout the season.
Increase in Interactions
Increase in Link Clicks
Follower Growth
Video Views
My work with the Gateway Grizzlies included a mix of graphic design, social media content, promotional marketing, and live ballpark coverage designed to connect with fans and extend the game-day experience online.
CREATIVE + MARKETING
Design and marketing support for the Gateway Grizzlies included game-day graphics, promotional flyers, social media assets, and content that helped drive engagement throughout the season.
Creative built to promote games, support special events, and strengthen the team’s digital presence through consistent visuals and engaging content.
Bingo Night Game
Ag Night Game
Princess & Pirate Night Game
Autograph Night Game
Deadhead Night Game
Pink Out Game
SOCIAL MEDIA
Content created to build engagement, promote games and events, highlight fan experiences, and capture the personality of Gateway Grizzlies baseball.
Real-time content created to capture the atmosphere of the ballpark, promote key game moments, and keep fans engaged before, during, and after games.
Lineup Graphic
Pre-game
Fan Engagement Content
Post-game Event Coverage
Fan Polls
BTS Photos
Reels and TikToks created to showcase promotions, players, game-day energy, and the personality of the Grizzlies brand.
In-Game Grand Slam
Fan Experience
In-Game Home Run
Content supporting promotional nights, community events, and in-stadium experiences that helped drive awareness, fan participation, and engagement.
Theme Night Flyer
Networking Event Flyer
In-Game Event Promotion
My time with the Gateway Grizzlies strengthened my understanding of professional sports marketing and showed me how graphic design, social media, promotions, and fan experience work together. It gave me hands-on experience creating content in a live sports environment while contributing to measurable growth across the team’s digital platforms.