Brand + Social Media Case Study
Branding Guide + Content Strategy
White Hills Farm was a branding and social media project focused on creating a cohesive visual identity and digital content plan for a farm-based brand. The project included a branding guide, content calendar, and mock Instagram and Facebook posts designed to strengthen consistency, improve storytelling, and make the brand feel approachable online.
White Hills Farm needed a clearer and more consistent brand presence that could translate across digital content. The challenge was creating a visual and content system that felt warm, natural, and trustworthy while still being flexible enough for social media promotion and community engagement.
Guide
Calendar
Post Mockups
The project centered on building a complete visual and content foundation for White Hills Farm, from brand standards to platform-ready social content.
BRANDING
The branding guide established the visual foundation for White Hills Farm, helping define how the brand should look, feel, and communicate across digital platforms.
Branding Guide Overview
Alternate Logo
CONTENT STRATEGY
The content calendar created a strategic posting plan for Instagram and Facebook, balancing promotional content, storytelling, community engagement, and brand awareness.
Social Media Content Calendar
SOCIAL MEDIA
Social post mockups showed how the brand identity could come to life through platform-specific content that felt polished, consistent, and approachable.
Instagram Post Mockup
Facebook Post Mockup
Community Content
White Hills Farm helped me practice building a brand system that could extend beyond visuals into everyday content strategy. The project strengthened my ability to create cohesive brand guidelines, plan social content intentionally, and translate a brand personality into platform-ready posts.