Sports Creative
Intern Manager | Graphic Design & Social Media Lead
UGA Hockey gave me the opportunity to grow from Social Media Intern into Intern Manager while leading graphic design, live social coverage, and photography in a fast-paced collegiate sports environment. My work focused on building a stronger digital presence through consistent branding, timely game-day storytelling, and fan-focused content across platforms.
UGA Hockey needed content that could match the energy of a live sports environment while remaining visually consistent, timely, and engaging across platforms. Because the team’s digital presence included game-day promotions, fundraising initiatives, milestone moments, live coverage, and photography, the challenge was building a system that could support many kinds of content without losing cohesion.
Views
Engagements
Raised
Content Areas
My work for UGA Hockey spans social strategy, graphic design, campaign content, photography, and live game-day storytelling. The sections below highlight how that work came to life across the season.
CREATIVE
Graphics created to promote games, support campaigns, strengthen brand consistency, and enhance the UGA Ice Dawgs' presence across social media and event marketing.
Core visuals used to build anticipation, establish consistency, and support game-day coverage.
Home Game Day Graphic
Away Game Day Graphic
Home Opener Game Day
Graphics designed for post-season and awards, adding additional elements but maintaining branded style.
SEC Goalie of the Year
Regionals Clinched
Regionals Game Day
Graphics designed to communicate upcoming games, series information, and season cadence in a clear, branded format.
Up Next Graphic
Remaining Schedule
Series Preview
A campaign-specific visual system built to promote the event, support fundraising efforts, and create a cohesive look across game-day communication and awareness content.
Event Promotion
Up Next Graphic
Shutout Graphic
Game Day
Graphics built to give tournament weekends their own distinct identity while still fitting within the larger UGA Hockey visual brand, including work for the Savannah Hockey Classic.
Savannah Classic Up Next
Tournament Matchup
Final Graphic
Recurring countdown graphics used to build excitement leading up to major games, events, and campaign moments.
One Week Out
Countdown Post
Event Build-Up
SOCIAL MEDIA
Social media execution for UGA Ice Dawgs included live game coverage, content planning, short-form video, and platform-specific storytelling designed to keep fans engaged across the season.
Real-time Instagram and Facebook Story coverage created during games, balancing score updates, game action, atmosphere, and promotional messaging in a fast-paced environment.
Starting Lineup Graphic
Period Score Update
Gameplay Coverage
Video content created to build hype, capture personality, recap key moments, and extend the game-day experience across Reels and TikTok. My main role was assisting with capturing video and overseeing the editing process.
Content was tailored to the role of each platform, balancing real-time updates, community engagement, visual storytelling, and reach.
Primary platform for branded visuals, Stories, fan engagement, and campaign-driven content.
Real-time updates, quick game coverage, and live information during fast-moving moments.
Short-form video used to build reach, show team personality, and create a more dynamic brand presence.
Event promotion, awareness content, and broader community-facing communication.
VISUAL STORYTELLING
Photography captured to support live coverage, social storytelling, player-focused content, and the overall visual identity of UGA Hockey across the season.
Arrival moments, behind-the-scenes details, and early visuals that help set the tone before puck drop.
Photos focused on movement, ritual, and anticipation as players prepare to take the ice.
Live-action moments captured throughout games, including movement, intensity, celebration, and physicality.
Practice coverage highlighting preparation, repetition, and the quieter moments that contribute to team identity.
UGA Hockey has been one of the most formative roles in my growth as a sports creative. It pushed me to work across design, live social, photography, and leadership at the same time while maintaining consistency in a fast-moving environment. More than anything, it strengthened my ability to create under pressure, tell stories in real time, and contribute to a team brand in a meaningful way.